Define Your Target Audience

Now you have a clear idea of what’s in demand in your market, customer needs, pricing strategy, your competitors, market gaps, etc.

Now you can get more specific with who exactly you want to market to and how.

Use sites like Amazon, Etsy, or websites from companies selling similar products and read the reviews.

This is a literal goldmine for not only the desires for buyers in your market, but for their biggest pain points.

Read the negative reviews, this is where you’ll find the good stuff. (Objections you can handle)

Also take note of the personas of people leaving reviews—Are they mostly male? Younger? From a certain country?

All these will help you dial in your target audience.

Get clear on who exactly your service is for.

Once you know who it’s for you can start to find their struggles, pain points, desires.