https://www.loom.com/share/a21488bba848438ab6b710f75baf2cc5?sid=8ccc3d3f-a2ee-46ce-8262-1a01e81fd70d
Before you can do proper market research, you need to identify where in a given market you’re situated.
Example:
Eternal market: Health
Broad market: Working out
Submarket: Bodybuilding
Subniche: Bodybuilding for men over 35 with low testosterone
The more niche you are the more specific you can get with studying the market.
If you already have an audience on a social platform or an email list you can do a survey or poll asking them questions to identify their needs & preferences.
“Would you rather a product that does (x) or (y)?”