Lets start with defining what a “Market” is.
A market is a place where buyers and sellers exchange goods and services.
Market research is all about gathering & analyzing information about a market including its potential customers, competitors, and the overall business environment.
It’s a crucial part of your marketing strategy.
It is the first step in defining your target audience.
Your target audience is a specific group of people or individuals within a given market.
They’re the primary focus of your content creation, product, or service.